Hallmark ensures advertisers the best opportunity for achieving higher brand recall by selling all of our ad packages on an exclusive basis to one single advertiser over a period of one week.
Additionally, to add effective continuity to the buy, advertisers earn bonus ad impressions based on how effective their ads connect to Hallmark users. The more effective the ad, the more bonus exposure they earn so advertisers effectively pay less for ads our users like more.
This bonus reward pricing program is called IPC and is a licensed patent (US Patent # 7089195).
We also create custom Ecards using our experience and the advertiser's assets to help further integrate the advertiser into the user experience while providing a unique asset advertisers can feature on their own web site of that they can link to directly from our site. Select the following examples to preview a custom E-Card:
Please contact your Hallmark sales representative to share your objectives so we can help meet them. |
